For animals, the confinement of the body is the confinement of the whole being, but a person can choose freedom even when he has no physical autonomy. In order to do so, he must know what choice is, and he must believe that he deserves it. By sharing stories, we keep choice alive in the imagination and in language. We give each other the strength to perform choice in the mind even when we cannot perform it with the body. . Sheena Iyengar
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More Quotes By Sheena Iyengar
  1. We make choices and are in turn made by them.
  2. For animals, the confinement of the body is the confinement of the whole being, but a person can choose freedom even when he has no physical autonomy. In order to do so, he must know what choice is, and he must believe that he deserves...
  3. One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can’t be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds...
  4. Whether we do it consciously or subconsciously, we tend to organize our lives to display our identity as accurately as possible. Our lifestyle choices often reveal our values, or at least what we’d like people to perceive as our values…as we make our everyday choices,...
  5. Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.
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